HTML Page Title & Description Best Practices for SEO

HTML Title Tag Length

There are no hard and fast rules regarding the length of title and meta description tags. However the recommended length of title is somewhere between 55 to 60 characters including spaces, because more than this likely to be truncated in the search results. So try to keep the title length to 55 characters including spaces for best possible rendering. You can go up to 60 characters in total, but try not to exceed this.

Title Length

Search engines will truncate titles in search results that exceed a certain length. If the title is too long, engines will show an ellipsis, “…” to indicate that a title tag has been cut off.  Many believe search engines may use the keywords in your title tag for ranking purposes, even if those keywords get cut off in search results.  In the end, it’s usually better to write a great title that converts and get clicks than it is to obsess over length.

Place Important Keywords Close to the Front of the Title Tag

The closer to the start of the title tag a keyword is, the more helpful it will be for ranking—and the more likely a user will be to click them in search results.

Leverage Branding

Many SEO experts recommend using the brand name at the end of a title tag. If a brand is well-known enough to make a difference in click-through rates in search results, the brand name should be first. If the brand is less known or relevant than the keyword, the keyword should be first.  To simplify things, the CMS adds ” -Lamar University” to the end of each TITLE tag, so you never have to worry about it.  Concentrate on key words and phrases that are relevant to the page content.

Consider Readability and Emotional Impact

Creating a compelling title tag will pull in more visits from the search results. It’s vital to think about the entire user experience when you’re creating your title tags, in addition to optimization and keyword usage. The title tag is a new visitor’s first interaction with our brand when they find it in a search result; it should convey the most positive message possible.

HTML Meta Description Tag Length

The suggested length of meta description is somewhere between 150 to 160 characters including spaces. You can even use fewer characters and it works great if your descriptions looks appealing and read better but don’t try to create lengthy descriptions that doesn’t make much sense or description with more than 160 characters.

Note: Google’s generation of page titles and descriptions (or “snippets”) for search results is completely automated and takes into account both the content of a page as well as references to it that appear on the web.
Description tags are just that….. a short description of your page content or general information about your organization.
While not important to search engine rankings, descriptions are extremely important in gaining user click-through from SERPs (Search Engine Results). These short paragraphs are a web person’s opportunity to advertise content to searchers and to let them know whether or not the given page contains the information they’re looking for.

The meta description should employ the keywords intelligently, but also create a compelling description that a searcher will want to click. Direct relevance to the page and uniqueness between each page’s meta description is key. The description should optimally be between 150-160 characters.

Importance of Title Tag in SEO

Tile gives users a quick insight about the content available on a web page. It’s often the primary piece of information used to decide which result to click on. That’s why title tags are considered as the most important element for SEO, so make sure each page of your website has a unique and descriptive titles.

Here are a few tips for creating titles of the web pages:

  • Keep your title brief and descriptive that is relevant to the content of your pages.
  • Avoid keyword stuffing i.e. repeating the same words or phrases multiple times.
  • Avoid repeated titles. Create unique titles for each pages of your site.

Tip:Start every main word in the title with a capital letter; it might improve your chance of getting clicked in search results.

Importance of Meta Description Tag in SEO
The meta description tag is a way to provide the brief and descriptive summary of web page’s content. Search engine will often use the meta description of a page in search results snippets which is appear below the page title. Appropriate meta descriptions can help improve your website click through rate.
Here are a few tips for creating meta descriptions for the web pages:
Make sure that every page of your site has a meta description.
Create concise and high-quality descriptions that accurately describe your page.
Make sure each page on your website has a different meta description.

Note:Although meta description tags has no SEO value, still using the relevant keywords in your meta descriptions might help to increase your chances of getting clicked when your page appear in search results.


Keywords are words or phrases that don’t actually appear on your page but are inserted into the <head> of each page you create.

These keywords may or may not be used by search engines to help people find your content.  Many debate as to whether these keywords help in search engine rankings, but it certainly doesn’t hurt to add a few important keywords to your page.

By: Jagan Babu @VDC.NET.IN an Web designing and development company in Hyderabad