Twitter Announces ‘Project Lightning’

Seepennywork

It seems that social media powerhouse Twitter is taking a fresh look at live events coverage. There latest “secret”, Project Lightning, is a secret no longer. Twitter has announced the photo-centric tool and will be releasing this new feature sometime later this year.

What Project Lightning does is it allows users to browse tweets based on live events. Project Lightning will be curated around live events and can include everything from major sporting events and music festivals to breaking news stories so we can watch as they unfold.

The app holds these events in a new menu that enables users to browse up to 10 curated events per day. For more details check SEO Services in London

This is no computer generated collection of events such as Twitter’s existing search tools; instead, live events content will be curated by a team of editors led by Twitter’s head of media, Katie Jacobs Stanton.

These live events will focus heavily on photos and video, with full-screen images and auto-playing videos, along with any tweets that are deemed relevant to the content.

Project Lightning won’t use a timeline interface, instead opting for a full-screen format, with each tweet, photo and video displayed one at a time in chronological order. This makes it easier for users to swipe through the content they want to watch while staying current with the live event.

Project Lightning will not only keep current users informed and entertained, but it could also draw new users to Twitter.

This is because, when it finally goes live, the feature will appear within Twitter’s mobile apps and on Twitter.com where people will see it whether or not they are an active Twitter user or even logged into their account. To know more information on SEO Services visit Iftr2015hyd

Project Lightning will be embeddable within other websites making it particularly useful for news organizations. Will all of this be enough to bring in new users to Twitter’s slowing following?

Only time will tell and we will have to wait for the rollout later this year to know.

SMEs Losing Out By Ignoring The Benefits Of An Online Presence

     SEO Agency in London

In this digital age, no matter what business structure you have and the industry your business belongs to, online presence plays an important part. With the myriad of tools you can use online such as the social media, blogging and podcasting, reaching your target market on a larger scale is easier.

However, some SME owners only focus on creating websites, thinking they are enough to build web presence. That said, they overlook the need for social media management in interacting with their audience and rely on basic digital marketing. If you think you have enough online presence but up to now has not been podcasting, think again. SEO Company in London visit Vivid SEO.

Here, we will discuss how podcasting can be beneficial to SMEs:

IT IS AN EFFECTIVE COMMUNICATION TOOL TO REACH A WIDER AUDIENCE.

Podcasting is an online digital media tool that allows a business to build its personal brand and deliver targeted content to its audience worldwide. What makes it effective is that listeners can download audio archives and listen to a topic of their choice at the time that is convenient for them.

Moreover, unlike videos that require the audience to focus and spend time just to watch was is being shown, podcasts allow listeners to multitask which makes it more convenient. For business owners, they can get their messages across to consumers even in gyms, cars and virtually anywhere.

IT IS EASY AND INEXPENSIVE TO PRODUCE.

Starting a business podcast is easy even for someone who is not technologically savvy. By hiring a social media marketing team in Chester, you can have a team of professionals create and record your intro for you. For Web designing services in London visit RavisNY.

Also, compared to creating videos, you do not have to invest in cameras, lighting and talents to create a podcast, making it cost-effective.

IT IS MORE PERSONAL AND TAPS DIFFERENT ASPECTS OF MARKETING.

Podcasting works like radio programming in the sense that you can add some personal touch to it and connect with your audience. What makes it better is the fact that you can talk about your products and services without sounding that you are selling to them.

Instead, you are there as a friend and that you can provide what they need. It also allows you to ask questions and start discussions with your listeners. Podcasts can be used for public relations, branding, image building, lead generation and customer relations.

IT IS GREAT FOR WEB TRAFFIC.

Businesses with high-quality podcast content can captivate more listeners and allow for a deeper connection with the targeted audience. If listeners are happy with what they hear, they will be interested to learn more by visiting websites.

If you are into podcasting, you can use it to invite your audience to check out your website. Additionally, you can encourage them to sign up for your newsletter and let them know what to expect from your business.

Podcasting is starting to become an integral part of marketing which SME business owners should include in their game plans and take advantage of. To know more info on SEO Services check Seepennywork

Targeted podcasting, complemented with great marketing with the help of a London marketing agency in Cheshire can definitely give any SME leverage over its competitors.