Successful Social Media Marketing Strategies

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David Packard, of Hewlett-Packard fame, once said that marketing is too important to be left to the marketing people. For social media, that statement is as true as ever. When customers need assistance, they expect companies to offer it quickly through their social media channels.

If your company isn’t equipped to offer this assistance, you may be losing customers. Today’s successful brands are choosing to hire a social media team that is separate from their marketing team because a different approach is needed when dealing with the social media masses. For more details Visit SEO Agency London.

Sure, marketing does have a place on social media, but to be effective at handling customer service requests, a social media specific team or a social media management company must be used.

Social media teams can leverage the stages of the buying cycle, connecting the right employees with the right customers at the right time. Consumers’ needs change when they are in the prepurchase, purchase, and the postpurchase steps of buying. This means that different employees are more useful to customers at different stages.

How can a business owner create a social media specific team that can handle customer requests as soon as they are received?

Let’s take a look:

A. Develop a social care team that can address all areas of social information efficiently and effectively. To know more details on SEO Services check Ieso2013

B. Organise departmental responsibilities in the social care team. Be sure to define roles and responsibilities among marketing, customer service, public relations, sales, corporate communication, human resources, etc.

C. Assign specific employees from each department to social media tasks.

D. Set up social media accounts and give employees access to social media systems.

E. Create brand guidelines for standards, tone, and style of social media communication.

F. Define specific goals based on key performance indicators such as response time, sentiment analysis, engagement, views and shares, and other important metrics.

When companies implement a social media specific team well, the results can be very powerful leading to the success and growth of the company or brand. To learn more about social media marketing and creating a social media specific team, contact the digital marketing agency Chester business owners choose, Vivid SEO.

What Are The Side Effects Of Hair Transplant Procedure

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It is a hair replacement treatment which helps to permanently restore the hair by transplanting new follicles in that particular site where your hair is thinning or balding. The surgery is performed under local anesthesia.

The healthy follicles are removed from the back of the head usually known as the donor area during the hair transplant surgery, which is then implanted in the area where you have less hair or the bald area.

The two most popular technique of hair transplant include FUE and FUT. FUE technique results in less pain and scars as compared to FUT technique.

Below are some of the side effects of hair transplant:

1. Hair shedding:

people planning for hair transplant, should know that they might have to deal with hair fall before they get head full of hairs. This normally happens after hair transplantation and this process is known as. This happens because the root get intact and the hair follicles fall down and then growth starts from root again. Within 2-3 weeks the transplanted hairs fall out and by 3 to 4 months.

2. Pain:

The pain involved in hair transplant may be very little. Some people may not need pain relievers at all, while some other may take mild pain relievers.

3. Itching:

one of the most common side effects include Itching. This often caused due to the formation of scabs at the hair transplant site. Itching does not last more than a few days. Washing your hair with a mild shampoo will diminish the problem of Itching.

4. Bleeding:

Bleeding may also be one of the side effects of hair transplant. Many experienced doctors try to minimize the blood loss but in rare situation the bleeding might not stop. Usually putting pressure on the area usually stops the bleeding.

5. Infections:

Use of antibiotics before and after the surgery reduces the chances of infections. However in rare cases it might occur.

6. Scarring:

In case of FUE hair transplant you will have tiny micro scars, these scars will slowly disappear in few weeks, hair growth will hide these marks, In case of FUT hair transplant, you may have linear scar which gets hidden when hair grows properly.

7. Numbness:

Many patients complain of feeling numbness for several weeks after the surgery. This is temporary

8. Swelling:

Many people experience Swelling around the forehead and around the eyes after the surgery. They normally last for only a few days. For some it may also result in black eye.

9. Cysts:

You can see Cysts in the area where hair has been transplanted; this is one of the most common side effects of hair transplant which may last for few weeks not more than that. They rarely are more than the size of small pimples.

As Per Wikipedia: Shock loss is one of the most common side effects of hair transplant that is usually temporary which causes hair thinning.To know more information on Hair Transplantation visit Icps2016

Bald patches are also common as about 50-100 hairs can be lost each day. As About 5% of transplant patients suffer from post- operative hiccups.

There are many other side effects which may include swelling in the areas such as the scalp and fore head, taking proper medicines may help ease the swelling .The patient should be careful if the scalp starts itching, as scratching the scalp will make it worse and might cause scabs to form. Using a moisturizer or massage shampoo might help.

Summary

One Should be aware of the side effects of Hair Transplant Surgery before going for it.The hair transplant procedure has its own side effects and risks as it is an invasive procedure, there might be a possibility of infection, and it may also result in scarring and delayed wound healing. However choosing the right surgeon and taking proper post surgical care, can help minimize such risks.

Points to remember:

A. Hair shedding after the surgery:

One can expect shock loss to occur, two to five weeks after the procedure. This is normal as it is a part of a healing process as a reaction to the trauma that your scalp underwent. This will lead to the growth of new and stronger hair follicles into the scalp. This phase is temporary and don’t last for long time.

B. Every patient heals differently:

Every patient has their unique biology and every individual heals uniquely, some people may see stubbles of hair growth at two months while some other may notice this around three months after hair transplant. Some people may be more prone to scars as compared to others. So it very important to discuss all this with your doctor and ensure that you get personalized treatment.

Even after your hair transplant procedure, you may have to take hair loss supplement.

As in any surgery, there are some complications associated with hair transplant surgery also, it’s always advised to meet a doctor and know about all the possible side effects and the ways to treat it before going for a hair transplant surgery.

Visit Personiks to know more about the treatment and cost of Hair Transplant treatment in Hyderabad.

What Is Rhinoplasty & What To Expect Before During And Post Procedure

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Rhinoplasty, commonly known as a “nose job,” is a popular option for patients unhappy with the size or shape of their nose. In addition to the procedure’s well-known cosmetic benefits, however, rhinoplasty has evolved to have much more versatile applications, such as to improve nasal function after a traumatic injury or illness or to help with breathing problems that affect sleep and the ability to exercise.

The goal of rhinoplasty is to revise the nose to the patient’s desired appearance and functionality, keeping in mind skin type and the entire face architecture. Our plastic surgeons combine the science and art of rhinoplasty to give patients effective, lasting results.

One of the prominent facial features, the nose, in addition to being the pathway for air into the lungs, also plays a significant cosmetic role. A finely shaped, aquiline nose that is proportionate to the size of the face and is something most people desire, and some people would be ready to go undergo surgeries to get that desired shape and size.

Rhinoplasty is a surgical procedure to correct the size, shape, and proportion of the face. While mostly done as a cosmetic procedure, it could be done as a therapeutic procedure too, where there are structural abnormalities causing congestion and breathing issues.

Some of the common indications for this procedure include:

A.Nasal tip that is enlarged, bulbous, hooked, drooping or upturned

B. Size of nose out of proportion for the size of the face

C. Improper position of the nostrils (size or position)

D. Visible depressions or bumps on the nasal bridge

E. Asymmetry between the right and left nostrils

F. Nasal septal/ bony deviation that is visible externally

Depending on the desired outcome, some of the bones or cartilage in the nose may be removed or added. At the time of consultation, discuss your desired changes completely. Plastic Surgeon also can suggest you desired changes possible on your nose to get better one.

Before the procedure:

Before going ahead with the procedure, get your expectations right. Nose has a prominent effect on a person’s appearance, and Post-Rhinoplasty, there would be definite change in the way you look, and it is best you prepare for this mentally before going for the surgery. Check for more information on Rhinoplasty in Icps2016

During the procedure:

General Anaesthesia is preferred to make you comfortable and pain-free during Rhinoplasty.

Immediately after the procedure:

In sequence, after Rhinoplasty, prepare for the following:

A. Considerable swelling of the tissue around the nose and eyes, giving a puffy face

B. A splint that needs to be worn at least for a week to keep the cartilages and bones in their new position

C. Cold compresses can be used to control the pain and swelling around the eyes and the nose

D. Complete the course of antibiotics and painkillers as advised by the doctor

E. Keep the head of the bed elevated for the first one

F. week postoperatively

G. Stay away from regular exercise for about a week to 10 days

Potential complications include:

A. Postoperative bleeding

B. Infection

C. Septal perforation

D. Unhappy with the results

While Rhinoplasty definitely can improve the appearance of nose and face at large and improve self-image in most people, it is best to set realistic expectations with the cosmetic surgeon by a thorough understanding of what you expect and what they can provide. If you wish to discuss about any specific problem, you can consult a Cosmetic/Plastic Surgeon.

Consult best Rhinoplasty surgeon in Hyderabad at Personiks

What Is A Cap-Exempt H-1B & Who Are H-1B Cap Exempt Candidates

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The regular H-1B visa cap dedicates 65,000 petitions to foreign workers with the required skills and qualifications. An additional 20,000 petitions are allotted to individuals holding advanced degrees at a master’s level or beyond.  Check for H1B Visa Process in UT Evaluators

An exemption category is available to U.S. employers that fall into one of the three exemption categories including:

A. Higher education institution

B. Non-profit organization associated with a higher education institution

C. Non-profit research or government organization

It’s important to recognize that there are two overarching classifications of H-1B cap exempt petitions. Those are petitions filed on behalf of cap-exempt candidates and those filed by cap-exempt employers.

Who are H-1B Cap Exempt Candidates?

If you have previously been granted an H-1B cap exemption then, according to USCIS guidelines, you will not be subject to the cap. If in the past you were under H-1B status and are currently outside of the U.S. you might qualify to have an employer file a cap-exempt petition but you must be able to show that you were in status (in the country) in the past six years and haven’t reached your maximum duration of stay. For H1B Visa Process Visit here

For instance, we once had a client who was employed in the U.S. from January 2003 to November 2006. He approached our office wanting to know if he would be eligible to file a new cap-exempt H-1B petition. Unfortunately, since he wasn’t in status the past six years he was required to file the next lottery season.

H-1B Visa Transfer Premium Processing

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H-1B holders can expedite the transfer process through premium processing. Premium processing will be able to provide a USCIS decision within 15 calendar days for a fee of $1,225.

However, it is important to note that premium processing does not guarantee that your transfer petition will be accepted. It only speeds up the processing time for your petition, nothing more. If you are transferring from a cap-exempt to a cap-subject employer, then you will need to be entered into the H-1B lottery. In this case, premium processing will also not guarantee you a spot in the annual cap or otherwise exempt you from the lottery.

You should also note that premium processing does not change your employment start date. You will be able to begin working for your new employer on October 1st of the year that the petition was filed. Check for H1B Visa Process in UT Evaluators

Important Update (3/3/2017):

The USCIS has recently announced that it will not be offering the premium processing service for all H-1B visa petitions for up to six months. This includes not only new H-1B petitions, but also petitions filed for H-1B extensions, H-1B amendments, and H-1B transfers.

Since this suspension will go into effect on April 3, 2017, the same day that the USCIS will begin accepting petitions, it applies to all petitions filed for the 2018 season. Fortunately, the USCIS will offer a refund to petitioners if the following to requirements are met:

A. The premium processing form I-907 was filed before April 3, 2017.

B. The USCIS failed to process the petition within 15 calendar days

The reason for this temporary suspension is so that the USCIS can address some petitions that have been pushed aside due to the increasing number of premium processing petitions being filed.

H-1B Visa Extension

Interested in revalidating or extending your H-1B visa? As a general rule of thumb, a United States visa is typically revalidated if you have the same classification in your passport as that which you’re trying to extend (or revalidate). Say you’re trying to get an H-1B visa but are currently in a different category.

That’s the type of situation that would be best suited for a transfer.If you meet the qualifications to file for an H-1B extension rather than a transfer, you’ll need to follow very specific protocol. Upon entering the country, the port of entry officer will issue an I-94 in your passport. For H1B Visa Evaluation Visit here

They will then write the validity period in the country on your I-94, which is basically the date in which your can stay legally in the U.S. until. At that point, you should file for an extension of stay as soon as possible before the duration of status expires.

H-1B Transfer Processing Time

Although it may vary from case to case, processing for an H-1B transfer typically takes 4-8 weeks after the application has been submitted to USCIS. Other factors that affect the H-1B transfer process length is the location of employment and which USCIS processing center is responsible for the application.

 

Affordability Of Having A Toll Free Numbers

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Yet another important benefit of having a toll free number is its portability. If you move your business for any reason, you can still be reached by your customers, and there will be no disruption to your customer communication. Interestingly calls to your toll free phone number can be sent to your cell phone, pager, email, and even her home phone and this ensures you do not miss out on your incoming customer calls. Interestingly, even if you change your service providers, you can still retain the same toll free number.

If you find that customers are reluctant to contact your business over phone because of the phone call charges, the easiest way out for you is to opt for a toll free phone.Having a toll free number lends your business a corporate image and greater credibility. Prospective customers will develop a sense of confidence when dealing with you. Once you possess a toll free number, you straightway acquire a level playing field with big corporations. Please know that much of the success of your business depends on your image and brand recognition.As people will start making call to your company without inhibition, your customer base will enlarge leading to increased sales and concomitant profits. Several studies have conclusively shown that mentioning a toll free number in a trade advertisement elicits 40 percent more response than the ones that does not provide toll free numbers.

The plain truth is toll free numbers motivate prospective customers to call your business, because they are not required to pay the call charges. Even your existing customers will call you more frequently and this will help you build strong customer rapport. A toll free number makes it easier for your customers to reach you and get their queries about your products/services answered. Many marketing professionals agree that toll free numbers help CRM (Customer Relations Management).

It will be much easier for your customers to remember your toll free number if you opt for a vanity number. The vanity number will also contain a word broadly indicative of your brand or type of business. For instance, if a florist has a vanity number like 1-800-Flowers, it is lot easier for a caller to remember than a toll free number like 1-800-356-9377. Customers are more likely to call you with a vanity number and that will possibly generate more sales and more than compensate the incoming phone charges you will pay. With the recent release of 855 numbers, there are more vanity numbers currently available.

Toll free numbers are also easy to install and come with a host of useful features and bonuses. These include audio conferencing, voice notification, call recording, call forwarding, automated attendant etc. Toll free numbers come in five different matrices – 1-800, 1-888, 1-877, 1-866, and the newest, 1-855. These toll free number codes are only seemingly different but function in the same manner.When obtaining a toll free number for your business, you must understand how important your new toll free number will be to your business, in what different ways it will serve your customersPsychology Articles, and how useful it will be to your branding efforts.

 

Disadvantages Of Cloud Computing Which Could Affect Business

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Cloud Computing Is Ideal for Small Businesses we say that cloud computing is the best thing for small business since the invention of the stapler. But that doesn’t mean that there are no cloud computing disadvantages and that every small business should immediately throw out all their servers and desktop software and conduct all their business operations in the cloud. Performance-intensive applications such as video editing are not suited to the cloud, nor are other types of software that require high-performance desktop computers (such as those used for graphic design). Small business owners have different needs and different comfort levels. It may be more advantageous for you to use cloud computing only for certain applications. Or even not at all.Before you throw caution to the winds and leap wholeheartedly into the cloud. 

Consider how these disadvantages of cloud computing could affect your small business.

01 Possible Downtime

Cloud computing makes your small business dependent on the reliability of your Internet connection. When it’s offline, you’re offline. If your internet service suffers from frequent outages or slow speeds, cloud computing may not be suitable for your business.Another thing to consider is how dependent your business would be on cloud reliability – even the most reliable cloud computing service providers suffer server outages now and again.As described in CRN’s The Biggest Cloud Outages of 2015 on May 20th, 2015 Apple iCloud had a seven-hour outage that affected email and various other cloud services such as iCloud Drive, Documents, etc. Can your business function in the event of a prolonged outage of your cloud services?

02 Security Issues

How safe is your data? Cloud computing means internet computing. So you should not be using cloud computing applications that involve using or storing data that you are not comfortable having on the internet.Established cloud computing vendors have gone to great lengths to promote the idea that they have the latest, most sophisticated data security systems possible as they want your business and realize that data security is a big concern; however, their credibility in this regard has suffered greatly in the wake of ​NSA snooping scandals.Keep in mind also that your cloud data is accessible from anywhere on the internet, meaning that if a data breach occurs via hacking, a disgruntled employee, or careless username/password security, your business data can be compromised.And more data breaches are happening to more supposedly secure companies all the time. You would think that the IRS, for instance, would have one of the most secure systems of all, but even they experienced an IRS data breach in 2015.But switching to the cloud can actually improve security for a small business, says Michael Redding, managing director of Accenture Technology Labs. “Because large cloud computing companies have more resources, he says, they are often able to offer levels of security an average small business may not be able to afford to implement on its own servers” (Outsource IT Headaches to the Cloud (The Globe and Mail).As a small business owner, you have to decide if the levels of security a cloud computing company provides offset the potential security disadvantages of cloud computing.

03 Cost

At first glance, a cloud computing application may appear to be a lot cheaper than a particular software solution installed and run in-house, but you need to be sure you’re comparing apples and apples.Yes, cloud applications (also known as Software as Service applications or Saas) do not require large capital investment for licenses or support infrastructure, but does the cloud application have all the features that the software does and if not, are the missing features important to you?

Having to customize your cloud-based software to suit your needs can add greatly to the cost. If you use custom-developed in-house software, it may not be possible to move it to the cloud without an expensive re-write – definitely a disadvantage. To be sure you’re saving money, you have to look closely at the pricing plans and details for each application, taking into account possible future expansion.For example, the president of a non-profit organization that recently switched to a cloud-based membership application found that when their membership numbers recently exceeded the limits on their contract the price to go to the next tier was nearly double. Like cell phone plans, the devil can be in the details with cloud service contracts.

Data Transfer Costs

If your business involves transferring large amounts of data, be aware that while transferring data to the cloud (inbound) is free, outbound data transfers over the basic monthly allowance are charged on a per GB basis.If your business requirements will include regularly downloading large amounts of data from your cloud applications or data storage, the additional costs can add up. (See, for example, Microsoft Azure data transfer pricing.)Fortunately, cloud computing is a very competitive business and costs are generally decreasing, so check current pricing.

04 Inflexibility

The inflexibility of some cloud apps can be another serious disadvantage of cloud computing. Be careful when you’re choosing a cloud computing vendor that you’re not going to become a “forever” customer because their applications and/or data formats do not allow easy transfer/conversion of information into other systems.Just ask someone who has gone through the painful process of migrating from one accounting package to another. As an even simpler example, you can’t insert a document created in another application into a Google Docs spreadsheet. Some vendors deliberately attempt to “lock-in” customers by using proprietary software/hardware, so that it is impossible or very expensive to switch to another cloud vendor.If you are considering a move to the cloud, make sure that your cloud vendor contract stipulates that you retain ownership of your data and that the vendor offerings conform to current standards.Also, make sure that you can easily (and inexpensively) add and subtract cloud computing users and data storage as necessary as your business grows or contracts.

05 Customer Support

In the early days of cloud computing, poor customer service was a constant complaint from users. Fortunately, most vendors have made great strides in improving technical support over the past few years, but better service comes at a price.Google’s basic “Silver” support package for their cloud platform currently costs $150/month, which has four hour response time (during business hours only) and does not include phone support. Other cloud vendors such as Microsoft have similar support plan options.If your business needs are such that you need a rapid response to customer support issues, make sure that your cloud services vendor has plenty of options available for technical support, including email, phone, live chat, knowledge bases, and user forums. Be prepared to pay for higher levels of support, particularly on evenings or weekends.​

 

The Virtual PBX System Which Really Help Small Businesses

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in Voip Phone Systems, the Voice Is Transmitted Digitally Over the Internet. with Voice Over Ip Technology, Voice, Data, Images, and Videos Can Be Transmitted Over a Single Network. the Services of Such a Telephone System Can Be Received from Any Part of the World If You Have a Pc with an Internet Connection. the Voip Phone Systems for Small Businesses Are Advantageous in a Number of Ways. Voip Phone Systems Aid Small Businesses Reach New Heights in a Cost-Effective Manner as These Systems Do Not Require Any Expensive Equipment to Be Purchased by the User. All the Hardware, as Well as Software, Is Maintained at the Service Provider’s Premises Itself. 

In this competitive world of business, it requires effective co-ordination and planning to exist successfully. It is seen that many small business entities take measures to create an outstanding professional image to impress their potential customers. But in most situations, little attention is paid to their telephone systems and even if they have a telephone number, proper management might be lacking, such as not answering the call or answering with vague details. A virtual PBX system for small business firms can help the small business organisations to present themselves as superior and exceptionally professional.

In order to maintain a good communication system, small business organisations can opt for virtual PBX systems rather than premise based PBX systems, through which it is possible to maintain all the business communication requirements in an affordable manner. It is possible to achieve all the functions of a conventional PBX system without the installation of any PBX equipment at the site, because the service is offered by an Application Service Provider (ASP) and all equipments are kept at their site. A virtual PBX system gets rid of the necessity of employing a person to answer the incoming calls because it is provided with the auto attendant facility. Another significant feature of this system is the call forwarding, also known as find me, follow me call forwarding facility, which helps your employees to receive and answer the calls from any location.

Through the call forwarding facility, it is ensured that the business organisation will not miss any incoming calls. This virtual phone system for small businesses also features the voice mail system to help the customer leave messages in case the call could not be attended. Apart from these, it also has facilities such as on hold music, after hour greetings and many more so as to provide a professional touch to a small business organisation.In order to provide the customer with quality services and fault maintenance, all the service providers are making use of multiple PBX systems and extra equipements. These virtual phone systems are supplemented with automatic features to overcome the breakdowns, which can reversely affect the business organisation’s goals and its profits.A virtual PBX system can really help small businesses in acquiring a more enhanced outlookFind Article, so as to stay ahead in the competition.

 

The Virtual Phone Numbers Can Impart The Image On Big & Small Business Firms

Virtual numbers can allow your business to establish itself locally within a certain area, but it can also allow you to expand beyond the confines of your founding city.Virtual numbers can be created or purchased for specific area codes, so if your business services a certain area but you do not have a home location there, you can easily create a number dedicated to that area. This will be beneficial to potential customers, who will not need to drop exorbitant amounts of money on a call to your business. It will also be incredibly beneficial to employees, who will know exactly where a customer is calling from without needing to go through any kind of song and dance to get the information.Virtual numbers allow your business to expand without the process of physically creating satellite locations, and this is incredibly important to growing businesses. Check for Virtual Phone Numbers in Linkedphone

If you wish to have your business network more established, going for a virtual phone number will be a smart option. Virtual telephone numbers can be easily set up with the help of a hosted PBX system. Virtual phone numbers can impart the image of a big firm to even small business firms. If your customers prefer to deal with local businesses, virtual phone numbers are ideal. Even when you are located miles apart, your callers will get the impression that they are dealing with a business enterprise in their own area.

Hosted PBX systems offering virtual phone numbers are a boon to small businesses. Though you are not around, you will not miss out any calls – with the unique find me follow me call forwarding feature, all calls can be routed to the alternative numbers you have provided. Other value added features are voicemail, automatic answering, multiple fax extension, call transfer and many more facilities. Even a professionally recorded welcome greeting can be programmed through the PBX systems.

You don’t have to bother about the complications of installation and use of extra equipments to get your virtual phone number functioning. All required hardware and software are maintained at the premises of the service provider. The virtual phone numbers can be easily installed in your home phone Business Management Articles, corporate phone or even a cell phone. You can avail of virtual phone number service from established service providers at affordable rates.Hosted PBX providers offer you the option of either applying for a new local telephone number or integrating your existing number with the innovative features that come with a hosted PBX system. More than 240 different area codes are available spanning 1000 cities. Virtual phone numbers are ideal to coordinate the efforts of your team members who may be working from different locations.

 

How To Use The Telecommunication & Networking in Business Firms ?

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Currently technologies develop very fast, making it hard for people to keep up with them. The development of these technologies causes changes in all aspects of life. Regarding professional life, new technologies influence the way of working. Telecommuting is a new way of working, which makes use of those new technologies, in which high speed internet is most important. Telecommuting or tele work is a way of working in which an employee is able to stay at home and work on his or her own computer instead of having to go to an office. For the sake of cost reduction and global environment improvement, telecommuting is heavily recommended by lots of organisations. Telecommuting is a new way of working that is presented to be a environmentally cleaner, cheaper and more flexible way of working. However, could telecommuting be only positive for the employee and his or her employer?

Telecommunication simply involves sharing information over a distance, which has made globalisation in business possible. Networking means forging connections with other business people and clients in order to maximise your opportunities for growth. Every small business should take advantage of emerging networking opportunities that use telecommunication to share its message with a broader audience.

Modes

Telecommunication involves communication via email, which you probably already do frequently. It also involves sharing information via social-networking sites, websites and a blog. Software-sharing programs and web-conferencing programs allow for an instant exchange of ideas. Online chats are another example, and so are phone calls, including those between two parties or more than two individuals.

Strategies

Determine how telecommunication will most benefit your business, rather than haphazardly testing different strategies. For example, if you believe your products would succeed in another country, use web conferencing to build a strategic alliance with a company based in that country. If you wish to save on overhead costs and don’t need your employees to work on-site, use software that lets them collaborate on projects from a distance. Consider using phone conferencing to discuss ideas as a team in real time. Also consider hiring a virtual assistant to book appointments from a remote location if you don’t have a full-time assistant.

Advice

Use telecommunications to improve communication when in-person communication is difficult or impossible. Don’t use it to eliminate all interpersonal interaction in the name of efficiency. If your employees work from home, have them meet in the office once a week to maintain a sense of team spirit. Many managers have used this strategy with great success. If you’re web-conferencing with someone who works half an hour away, an occasional lunch may benefit your relationship. Additionally, if you’re presenting in a web conference, remember that it can seem more difficult than an in-person presentation. Not seeing your audience can be daunting, and you probably won’t have any breaks for questions until the end, so practice giving your speech to a computer screen beforehand.

Response

Employees will probably respond positively to technologies that allow them to work from home or increase their productivity. In fact, they tend to become more productive when working remotely. Evaluate your changing communication systems to ensure they function at their best. Spending money on fancy new technology does not in itself ensure strong communication. Have your information-technology staff explain how to use communication tools to all staff members, and when web conferencing, have a knowledgeable IT staff member on hand. Introduce new technologies gradually, too, so you don’t overwhelm your employees or yourself.