Top 4 Digital Marketing Trends That Are Transforming The Real Estate Industry

Real Estate Advertising

There’s no doubt about it: Real estate is a dynamic and constantly changing industry.

To keep pace with those changes and remain competitive in the marketplace, brokers and real estate agents are combining digital marketing and technology to connect with clients and new leads.

If you’re looking to “crush it” this coming year, you’ll need to focus on these four areas:

Video Marketing

If a picture is worth a thousand words, then a one minute video is worth 1.8 million words, according to Forrester Research. With such fierce competition in the real estate business, that’s too big a number to ignore.

Videos show off your business, listings and make you stand out from the competition while attracting new leads at the same time.For more information on SEO Agency for Real Estate check Realty DS.

Realty DS Media Group’s Properties in Motion® real estate listing videos is a hands-off listing videos solution that delivers hours of property search traffic to your site while enhancing your brand marketing.

Your listing data is fed into a template that features your company logo, key features about the property such as price, location, or number of bedrooms. Then those videos are pushed to your website, Facebook and YouTube™.

Social Media

Incorporating social media into your real estate marketing plans isn’t really a new trend; however, not all agents have the “know-how” to accomplish the results they want.

Brokers and agents use social media outlets to attract new visitors and make connections with leads and clients.

Show your Friends and Followers your real personality using social media. Posting your listings is great; however, they should only comprise about 10 percent of your posts.

Share neighborhood and community information, link to your online blogs, post videos and pictures. Spend time on other profiles, liking content, commenting and sharing.

Mobile Websites

Google made it official when they announced overall more people use mobile devices than desktop computers. The real estate industry is no different.

Brokers and agents know their clients are uber-connected. Buyers start their home searches online with 89 percent of house hunters using mobile searches throughout the process.

With over half (and that number only continues to grow) of home buyers using mobile devices to search for homes, converting to a responsive website design just makes sense.

Responsive design allows your site to scale to fit any screen, while mobile-first design prioritizes mobile browsing, while still providing options for desktop browsing.For more details on Online Marketing Services check Bpas

Email Marketing

Email marketing is a great way for brokers and agents to stay top-of-mind with clients. It’s important for real estate agents to stay in contact with their clients on a regular basis so when the time comes they need your real estate expertise, they’ll contact you over the competition.

Email marketing is convenient, keeps lines of communication open and allows you to pass along valuable information that benefits the client.

While no one has a crystal ball when it comes to predicting the future, these four real estate marketing tactics are a great start to a better ROI for your business in 2019. Realty DS Media Group would love to help you with your real estate technology and digital marketing needs, contact us.

Twitter Announces ‘Project Lightning’


It seems that social media powerhouse Twitter is taking a fresh look at live events coverage. There latest “secret”, Project Lightning, is a secret no longer. Twitter has announced the photo-centric tool and will be releasing this new feature sometime later this year.

What Project Lightning does is it allows users to browse tweets based on live events. Project Lightning will be curated around live events and can include everything from major sporting events and music festivals to breaking news stories so we can watch as they unfold.

The app holds these events in a new menu that enables users to browse up to 10 curated events per day. For more details check SEO Services in London

This is no computer generated collection of events such as Twitter’s existing search tools; instead, live events content will be curated by a team of editors led by Twitter’s head of media, Katie Jacobs Stanton.

These live events will focus heavily on photos and video, with full-screen images and auto-playing videos, along with any tweets that are deemed relevant to the content.

Project Lightning won’t use a timeline interface, instead opting for a full-screen format, with each tweet, photo and video displayed one at a time in chronological order. This makes it easier for users to swipe through the content they want to watch while staying current with the live event.

Project Lightning will not only keep current users informed and entertained, but it could also draw new users to Twitter.

This is because, when it finally goes live, the feature will appear within Twitter’s mobile apps and on where people will see it whether or not they are an active Twitter user or even logged into their account. To know more information on SEO Services visit Iftr2015hyd

Project Lightning will be embeddable within other websites making it particularly useful for news organizations. Will all of this be enough to bring in new users to Twitter’s slowing following?

Only time will tell and we will have to wait for the rollout later this year to know.

India is going to enter double digit earnings growth after a long time: IIFL

After India Inc posted better than expected returns in the second quarter, Abhimanyu Sofat of IIFL says that the earnings momentum is likely to be better in the coming quarters. In an interview to ET Now, Abhimanyu Sofat ,VP- Research, IIFL said, “After a long time, we are going to hit double digit earnings growth. We look quite optimistic about the future in terms of earning momentum where the consumer cycle also improves with the shift from the unorganised to organised as well.”

The expert points out that a lot of companies’ profits were had taken a hit after demonetisation last year. “Post demonetisation, margins had taken a hit with lots of losses for companies across sectors. There is likely to be an expansion in the margins going forward and with the capex cycle showing early signs of reviving, earnings growth should come probably this year,” Abhimanyu Sofat explained.

Taking stock of earnings reported by India Inc in the quarter gone by, research firm Motilal Oswal says that it was a ‘breath of fresh air,’ as most of the corporates have beaten street estimates. In an interview to CNBC TV18, Gautam Duggad of Motilal Oswal Securities said, “The earnings have come as breath of fresh air and one can look forward to better earnings due to base effect and disruptions behind us.” On similar lines, Jonathan Garner of Morgan Stanley said, “We are cyclically at the beginning of an upswing in activity and in credit growth and therefore in corporate earnings. So look at corporate earnings growth. We should be getting at least high teens year-on-year (Y-o-Y) earnings growth for the next two years running.”

While many market experts say that there could be rebound in the pharma sector, Abhimanyu Sofat said that concerns regarding pricing continue to loom in the space. The basic concern with the overall pharmaceutical sector has been what is happening in the US in terms of pricing and we still are not seeing any signs of abatement of reduction of pricing on the generic side,” he said in the same interview.


Source: FinancialExpress

Honda CR-V | Comprehensive Review

Honda Crv Price in India


The Honda CR-V has already seen two generations in India. The concept of a comfortable roundabout vehicle (CR-V) first came into production in 1995 when the first generation Honda CR-V hit the roads in Japan. The second generation model made its way into India in 2003 and since then this vehicle has developed quite a fan following. Right from the beginning, the Honda CR-V has never set the sales chart on fire but there is no denying what a fantastic vehicle it is. Now Honda aims to make a good car even better by offering the next generation CR-V in India. Will the fourth generation make waves again? We find out around the beautiful country roads of Rajasthan.




The 2017 CR-V will have sharper looks though it will follow the same design language. It will get elongated projector headlamps with LED DRLs on at the bottom. The center will have a twin slats on its honeycomb grille with a lower lip in chrome. The bumpers will be redesigned and it will also get new fog lamp bezels . The lower part of the vehicle has back cladding with silver coloured scuff plates.


This also extends to the wheels arches and to the rear. It also gets six spoke alloy wheels which add to the sportiness. There are turn indicators on the ORVMs. The rear portion has typical CR-V style taillamps that extend on to the c-pillar, with the lower portion overlapping on the boot lid. The rear door will be much larger than the existing car, to allow easy access to the third row passengers. There will be a twin exhaust on the rear bumper, which is first for the CR-V.




Carrying forward the trned of offering one of the best premium interiors, the new Honda CRV packs in a combination of premiumness and luxury at one go. With the change in exterior dimensions even the interior cabin space has been changed in order to make the vehicle feel more spacious and roomy.Inside the cabin, the dual tone Sienna Beige interiors make it look plush and fresh. The new CRV offers a One Motion Drive Down Rear seats with a 60:40 split ratio. With the new arrangement, the rear cargo space has been increased and also approaching the cargo space has got a lot more convenient. The seats descend on the actuation of small levers located near the tailgate.


It has a 5-inch “intelligent” Multi-Information Display (i-MID) which can be operated via a button on the steering wheel. The display shows necessary information like fuel range, fuel consumption etc. It also acts as a display for the rear parking camera. It has a fantastic resolution and even in dark conditions the display remains good. This screen can be customized with wallpaper.On the 2.4ATwith AVN (Audio Video Navigation) there is a 6.1” touch screen system with a built in Navigation system. It is very easy and convenient to use and was very helpful in scouting our way back from the review drive. This screen also displays Ipod Connectivity, USB option, Blue Tooth and also doubles up as the rear camera display.


The instrument cluster also has a 3D effect with all the displays arranged in a sporty pattern. There is an eco drive display on the speedometer. There is a change in the light display from (Green to White) to alert the driver about the economical ways to drive. This is a very helpful feature. In comfort, the new CRV fairs well as the headroom space have been increased and so is the legroom. Even for the rear passengers, the cabin is very roomy and functional.




This series is one of the stylish SUV in the Indian car market, which is available in two petrol engine options for the buyers to choose from. The 2.0-litre, In-line power plant comes with a displacement capacity of 1997cc. It is integrated with four cylinders and 16 valves using a single overhead camshaft based valve configuration. This engine can churn out 153.9bhp of maximum power output at 6500rpm in combination with 190Nm of peak torque at 4300rpm. The engine of 2WD MT variant is coupled with a six speed manual transmission gear box. While its 2WD AT trim gets a five speed automatic transmission gear box, which sends the engine power to its front wheels. On the other hand, the 2.4-litre i-VTEC petrol motor comes with a displacement capacity of 2354cc. It is incorporated with 4-cylinders and 16-valves using a double overhead camshaft based valve system. It is skilfully paired with a five speed automatic transmission gear box and it comes with four wheel drive system. This power plant has the capacity of producing 187.4bhp of power at 7000rpm along with a torque output of 226Nm at 4400rpm. Both these engines are incorporated with a programmed fuel injection supply system that helps in generating a decent mileage.Both the petrol engine of this vehicle are integrated with a programmed fuel injection system, which enhances its efficiency. The 2.0 litre i-VTEC petrol mill can deliver a mileage of 13.7 Kmpl on expressways and gives around 10.9 Kmpl within the city. While other mill has the ability to return 12 Kmpl on bigger roads, which comes down to 9.8 Kmpl approximately when driven within the city limits.




Driving the manual 2.0L MT was a delight. The crisp ride and handling paired with the error free transmission is a pleasure. On every shift, the performance kept on getting better. Even the steering wheel is very precise in feedback. Despite the fact that the new model comes with an increased height while driving there is no body roll at all. Even maneuvering this SUV is a more sedan like experience. The rear parking is a true help as the resolution is very strong so the display is not pixilated unlike some competition models.This one is not a strong off roader but then it manages to gulp in off road decently. The Honda CR-V customer is not one of those who will throw this SUV on sand dunes or challenging surfaces but instead choose it for a leisure weekend trip. The front suspension setup is MacPherson Struts while the rear is a Double Wishbone suspension.

Book a Test Drive for Honda Crv




In the CR-V, you will see high class braking and safety features that assure impressive safety on road for car users. The braking features include anti-lock braking system, EBD, power door locks and central locking. Apart from these braking capabilities, it houses a passenger airbag and a driver airbag for superior safety. It is equipped with side front and rear airbags, rear seat belts, halogen headlamps, crash sensor, adjustable seats and engine immobilizer.




The new Honda CR-V is likely to miss a diesel engine in its range, but it has enough to keep Honda fans happy. The new model is likely to be launched in the coming weeks and it will be offered in two trim levels each for the two-litre and the 2.4-litre engines. The former will have one variant each of the automatic and manual gearboxes and the latter will have two AT variants, with the top trim variant sporting the navigation, sunroof features Unlike the previous generations, the new CR-V will be assembled locally and that is really good news for the SUV’s fans in India. We can expect prices to be more competitive, while the equipment levels are already a notch up over the previous generations’. A couple of variants at a sub-18 lakh price point will be just fine, but we’ll have to wait to find out what Honda India’s sticker prices are going to be.


Honda CRV Ex Showroom Price in New Delhi ranges from 21,53,676/- (CRV 2.0L MT Petrol) to  25,47,400/- (CRV 2.4L AT Petrol) .Honda CRV has 3 Variants of Petrol are available in India. Honda CRV comes in 5 colours, namely Carnelian Red Pearl,White Orchid Pearl,Golden Brown Mettalic,Alabaster Silver Metallic,Urban Titanium Mettalic.

Calculate EMI for Honda Crv

See mobile trading booming in future:

J Kishore Kumar, MD, says discount broking has helped increase penetration in the market. Moreover, government’s programmes like Digital India, Jan-Dhan Yojana will help further penetration into rural India. has broken the traditional barrier of percentage brokerage and instead empowers the trader to be self-dependent with the power of the Internet or mobile. It charges Rs 20 per executed order irrespective of the transaction value.

According to him mobile trading will be the medium of future for retail investors and with further penetration he envisages an explosion in growth of clients.

As on date there are 24 million Demat accounts in India and excluding multiple accounts held by clients, it would be around 17-18 million. Annually two million accounts are added. However, if we compare it to China, which has added 40 million accounts in one year there is tremendous opportunity for growth, says Kumar in an interview to CNBC-TV18.

The company so far has seen a 100 percent growth year-on-year and expect to maintain this growth rate for the next 3-4 years, says Kumar. He expects to post a Rs 2 crore bottomline this year.

Talking about market levels, Kumar says Nifty is likely to consolidated between 8300 and 8800 in the short-term before making new highs.

The market is already in a multiyear bull market since 2013 and currently is going through a time correction, he adds.

Stock specific, the house is bullish on Reliance Industries.


Source: MoneyControl

Rain Industries hits record high, zooms 10% as Motilal Oswal ups target post Q2 nos

Cement, calcined petroleum coke and specialty chemicals maker Rain Industries share price touched a fresh record high of Rs 373.90, rising as much as 10 percent on Thursday post stellar earnings performance.

With maintaining buy call on the stock, Motilal Oswal said it has raised target price to Rs 492 (from Rs 362 per share) following increase in EBITDA (earnings before interest, tax, depreciation and amortisation) estimates and carbon margins.

It has raised estimates for carbon margins from USD 100 per tonne to USD 120 per tonne. As a result, consolidated EBITDA has increased by 17/22/21 percent for CY17/CY18/CY19, it added.

Rain Industries reported very strong earnings growth, driven by structural changes in market dynamics for its carbon business. Consolidated EBITDA increased 49 percent YoY to Rs 673 crore, beating Motilal Oswal’s estimate of Rs 500 crore by a wide margin, due to both stronger margins (USD 118 per tonne versus estimate of USD 85 per tonne) and volumes (475kt versus estimate of 425kt CPC volumes) in the carbon business.

Chemical division was affected by fire at one of its plant in Europe, seasonally low demand and higher input prices. Despite lower prices, margins in the cement business improved due to the benefit of waste heat recovery and operational improvements.

Profit during the quarter grew by 93.3 percent year-on-year to Rs 253.4 crore and revenue increased 36.5 percent to Rs 3,050.8 crore.

Motilal Oswal said the market is now facing shortage of calcined petroleum coke (CPC), while the GPC (green petroleum coke – the key input) market is not as tight. Further, Rain has invested in desulfurisation plants and mixers, which allow it to use higher sulfur GPC relative to competitors.

Therefore, the research house believes CPC margins for Rain will settle at a higher level than the USD 120 per tonne achieved in 2011. “We are raising estimates for CPC volumes by 3/8/2 percent for CY17/CY18/CY19,” it said.

Similarly, the brokerage firm expects coal tar pitch margins to benefit from supply-side correction in its key market and additional demand from aluminum production ramp-up in North America and graphite industry.

As the 200kt pet tar distillation expansion project in Europe is on track, we are raising volumes by 9 percent to 700kt for CY19,” Motilal Oswal said.

At 10:06 hours IST, the stock price was quoting at Rs 367.00, up Rs 27.05, or 7.96 percent on the BSE.


Source: MoneyControl